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Komunita značky neboli brand komunita (anglicky brand community) ovšem internet zvyšuje dosah a bohatost vzájemné interakce mezi vybranou skupinou zákazníků. Official full-text paper (pdf): brand communities on the internet: a case study of coca-cola's spanish virtual community. Teaching old brands new tricks: retro branding and the revival of brand based brand communities on brand community a brand museum case study. Citation: maria sicilia, mariola palazón, (2008) brand communities on the internet: a case study of coca‐cola's spanish virtual community, corporate.
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